Featured

1NCE Global Coverage in 173 Countires

4/22/2025

Fabian Kochem based in Germany, Head of Global Product Strategy at 1NCE.

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We are now the largest and fastest-growing IoT provider on the planet. We have 30 million IoT devices under management.

What does that mean?

We have devices all over the world that need to send their data—whether it's health data, error reports, or other critical information—into the cloud of our customers. This enables them to extract value, generate insights, and power AI applications and platforms.

We now support more than 170 countries where we provide our service. Our IoT software platform utilizes cellular technology—the same technology that powers your smartphone—but we apply it across all industries. We supply solutions for healthcare, smart cities, consumer electronics, and virtually every sector. 1NCE is a truly generic and fast-growing company, revolutionizing how IoT connectivity works worldwide.

Choose Europe: Your Gateway to Business Expansion

4/15/2025

Featured Conversation with Sabine Janssen, based in Amsterdam, Project and Communication Manager at Choose Europe, and Xavier Bardaji Serra, based in Barcelona, Senior Foreign Direct Investment Adviser at Catalonia Trade & Investment.

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Q: What is Choose Europe?

Sabine Janssen: Choose Europe is a collaboration between 15 cities in Europe, all investment promotion agencies. Our mission is to position Europe as a prime destination for companies and talent. In short, we provide a seamless transition into Europe for any company from outside of Europe looking to scale or move their business here.

We sometimes say that if you enter Amsterdam, you actually enter 15 other cities because you gain access to the same network. What we do is provide tailored advice and step-by-step guides for expanding a business into Europe. We open up the network, connect companies with the right people in the right ecosystem, and ensure they have all the support they need.

Q: Why should companies choose Europe for expansion

Xavier Bardaji Serra: There are several key reasons why Europe is an attractive market:

Market Size: Europe offers access to over 450 million consumers, and travel within the region is highly efficient—less than four hours from one point to another.
Talent Availability: Europe provides a diverse, multicultural talent pool with strong language skills.
Government Support: Many European countries offer government-backed initiatives to help businesses with a smooth landing in the region.
Quality of Life: Europe offers an excellent balance between work, life, and technology.
Education & Healthcare: The region provides universal access to high-quality education and healthcare systems, making it a great place for businesses and their employees.

The ROI of Thought Leadership

4/8/2025

Featured Interview With The Leaders at IBM Institute for Business Value Cindy Anderson Global Executive and CMO based in Singapore and Anthony Marshall, Senior Research Director based in New York

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Q: Can you share a bit about your backgrounds and what led you to co-author this book?

Cindy Anderson: I have been with IBM for five years, leading thought leadership initiatives. Before that, I established a thought leadership practice at the Project Management Institute, building it into a strategic brand and loyalty tool.

Anthony Marshall: I lead Thought Leadership Research at IBM. The motivation for this book came from our research into the impact of thought leadership at IBM. The company has been funding the IBM Institute for Business Value for over 22 years, and we wanted to demonstrate its value. In doing so, we saw how impactful thought leadership is for businesses worldwide, which led us to write this book.

Q: Why is thought leadership important today and in the future?

Cindy Anderson: We define thought leadership as the "eighth P" of marketing—a foundational platform on which all other marketing initiatives are built. The return on investment (ROI) is significant. Through our research, we found that thought leadership is an incredibly effective tool for brand-building and long-term influence.

Anthony Marshall: There’s a difference between being an individual thought leader and an organization investing in thought leadership. If a company wants to influence buying decisions, the key is to create rigorous, compelling, and unique content—not sales-driven messaging. True thought leadership builds trust and positions a company as a trusted advisor.

Q: Measuring ROI in thought leadership is challenging. How do you calculate it?

Cindy Anderson: The math is simple: ROI = (Revenue Generated - Cost) / Cost. However, determining how much revenue thought leadership generates is the complex part. We surveyed 4,000 C-suite executives worldwide, asking how much they directly and indirectly spend due to thought leadership. This data, combined with factors like mindshare and client reach, allowed us to create an evidence-based ROI model. The book includes a worksheet that companies—big or small—can use to calculate their own ROI.

Anthony Marshall: This model works for companies of all sizes. If a company spends $100,000 on thought leadership and has five clients, they can estimate its impact. For a firm spending $100 million with 500 clients, the same framework applies, just on a larger scale.

Q: How does thought leadership differ in global and regional markets?

Anthony Marshall: Our research spanned 16 countries, revealing that while thought leadership consumption is consistent worldwide, spending impact varies. For instance, executives in France and India spend more proportionally on thought leadership than those in the U.S.

Cindy Anderson: If a company wants to expand globally, thought leadership is a powerful tool. Business growth doesn’t happen overnight—it requires building awareness and trust. High-quality thought leadership helps open doors in new markets by establishing credibility with executives unfamiliar with your brand.

Q: What practical steps can executives take to build and amplify their thought leadership?

Anthony Marshall: Building thought leadership requires proprietary data, expertise, analysis, compelling storytelling, and effective packaging. Generative AI makes it easier to create content, but without unique insights, content risks being mediocre.

Cindy Anderson: Amplification happens on two levels:

Internal Activation: Equip sales and client-facing teams with thought leadership to engage executives. It serves as a “red carpet” into the C-suite.
External Marketing: Use a mix of one-to-one, one-to-few, and one-to-many approaches to reach target audiences, from niche groups to a broader market.

Q: How can thought leaders maintain consistency in a world of constant change?

Cindy Anderson: Having a strong voice, backed by data, is key. Many influencers share opinions, but executives rely on fact-based insights from trusted organizations. Thought leadership should be a long-term strategy, not a one-off effort.

Anthony Marshall: In our book, we identify eight thought leadership archetypes. The most powerful—what we call the ‘superhero archetype’—combines quality, uniqueness, and reach. Organizations that master all three stand out and sustain influence over time.

Conclusion: Cindy and Anthony’s research underscores the undeniable impact of thought leadership on business growth. Their book provides a practical, data-driven framework for measuring and maximizing ROI. For executives, business leaders and entrepreneurs looking
to expand their influence, The ROI of Thought Leadership is a must-read.

Saudi Arabia Your Ideal Investment Destination

4/2/2025

Featured Article by Mostafa Aouich & Dr. Elena Tomozii Co-Founders at GCC Mentors

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When we look at the sheer scale of transformation unfolding in Saudi Arabia, it's impossible not to be inspired. The Kingdom is moving at an unmatchable speed, shaping its future with bold ambitions and unprecedented investments.

Under the leadership of HRH Mohammed bin Salman, Vision 2030 is not just a roadmap—it’s a monumental shift in how the world sees Saudi Arabia. From futuristic smart cities and clean energy to entertainment hubs and industrial innovation, the opportunities are vast.

But here's the question—how do you, as an investor, entrepreneur, or business leader, successfully enter this dynamic market?

Start with Strategy: The Key to Success in Saudi Arabia

Navigating a fast-evolving economy like Saudi Arabia requires more than just enthusiasm—it demands market intelligence, local expertise, and strategic execution.

Before jumping in, here are a few critical factors to consider:

Regulatory compliance & business licensing – Understanding legal frameworks and Saudization policies.
Cultural & business practices – Recognizing key differences between Western and Middle Eastern business approaches.
Market competition & consumer behaviour – Adapting products and services to local preferences.
Legal & contractual risks – Ensuring the right safeguards in business agreements.
Geopolitical & economic trends – Staying ahead of changes that impact investment returns.

The best way to minimize risks and accelerate success is through trusted local partnerships. At GCC Mentors, we work closely with businesses to secure the right market entry strategies, build efficient management systems, and recruit top talent to drive sustainable growth.
Now, let’s explore where the biggest opportunities lie.

1. Industrial Innovation & Manufacturing: The Future is Now

Saudi Arabia is on a mission to become a global manufacturing powerhouse. With over $1 trillion invested in industrial infrastructure and special economic zones, this sector is attracting global businesses looking to expand into the Middle East and beyond.

Investment Hotspots:

Electric Vehicles & Automotive – Saudi aims to produce 500,000 EVs per year by 2030.
Pharmaceuticals & Biotechnology – A booming market with strong government support.
Food & Beverage Manufacturing – Driven by increasing domestic and export demand.
Petrochemicals, Metals & Renewable Energy Components – Strengthening local production capacity.

Saudi Arabia’s strategic location at the crossroads of Europe, Africa, and Asia makes it an ideal logistics and export hub for global manufacturers.

2. Technology & Innovation: Shaping the Next Digital Era

Saudi Arabia is not just adopting new technologies—it’s creating the future.
With major investments in AI, blockchain, and smart city infrastructure, the Kingdom is a magnet for tech startups and global innovators.

Key Growth Areas:

AI & Automation – Transforming industries from finance to healthcare.
Blockchain & Cybersecurity – Establishing Saudi as a leader in secure digital transactions.
Smart Cities & IoT – Powered by projects like NEOM, designed to be the most advanced city on Earth.
FinTech & Digital Payments – A booming sector supported by Sharia-compliant financial systems.

For companies in tech and innovation, Saudi Arabia offers a fast-growing market with strong government backing and world-class infrastructure.

3. Green Energy: The Race to a Sustainable Future

Few countries have made a stronger commitment to clean energy than Saudi Arabia. With a goal to generate over 50% of its electricity from renewables by 2030, the Kingdom is investing heavily in solar, wind, and hydrogen production.

Why Invest?

Solar & Wind Energy – Saudi enjoys 3,000+ hours of sunlight annually, making it a global leader in solar power.
Hydrogen Production – The Kingdom is positioning itself as the world’s top supplier of green hydrogen.
Energy Storage & Smart Grids – As clean energy capacity increases, so does the need for advanced energy infrastructure.

Government incentives, lower solar costs, and an ambitious net-zero target by 2060 make Saudi a prime location for clean-tech investments.

4. Tourism & Entertainment: A Market on the Rise

Tourism is no longer just a side industry in Saudi Arabia—it’s one of the main pillars of Vision 2030. In 2023 alone, revenue from tourism tripled, reaching $9.9 billion, with projections to create 1.2 million new jobs by 2030.

Entertainment: A $23 Billion Industry in the Making
With 63% of Saudi’s population under 35, the demand for theme parks, cultural experiences, concerts, and live entertainment is exploding.

Mega-Entertainment Hubs – Qiddiya, Diriyah, and Seven are set to become world-class destinations.
Luxury Tourism & Heritage Projects – Historic sites and Red Sea resorts offer premium investment opportunities.
eSports, Film & Digital Content – The growing digital entertainment sector presents endless possibilities for creators and investors.

For hospitality, entertainment, and leisure businesses, Saudi Arabia is one of the most promising markets in the world right now.

5. Healthcare & Biotechnology: Investing in Well-Being

With a strong focus on public health and innovation, Saudi Arabia is doubling its healthcare and biotech market by 2030, growing from $8 billion to $15 billion.

Major Investment Areas:

Genomics & Bioengineering – Driving next-gen medical treatments.
Vaccine Production & AI-Powered Healthcare – Enhancing self-sufficiency in pharmaceuticals.
Medical Research & Digital Health – Attracting investment in cutting-edge treatments.

The Kingdom’s healthcare strategy is not just about expansion—it’s about becoming a global leader in medical innovation.

6. Logistics & Transportation: The New Global Trade Hub

Saudi Arabia is set to become one of the world’s most connected economies, increasing its logistics sector’s GDP contribution from 6% to 10% by 2030.
Investment Opportunities:

Smart Ports & Maritime Logistics
Aviation & High-Speed Transport
Supply Chain & Distribution Solutions

With its strategic geographic position and advanced infrastructure investments, the Kingdom is an essential hub for global trade.

How We Can Help You Succeed in Saudi Arabia
The opportunities are vast, but success requires the right strategy, local expertise, and strong execution.
At GCC Mentors, we offer tailored consulting, market entry support, and operational solutions to help businesses expand into Saudi Arabia with confidence.
Our Services Include:

Business Establishment & Licensing
Regulatory Compliance & Market Strategy
Talent Recruitment, Training & Certification
Operational & Organizational Development

📧 Let’s talk! Contact us at [email protected]
to book your consultation and explore your
opportunities in Saudi Arabia.

AI and Innovation

3/31/2025

Keynote Hightlights by Robert M. Shewchuk, Microsoft General Manager SMB Americas Sales & Strategy. at GLOBAL PRESENCE Forum Toronto 2025

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Robert Shewchuk provided an engaging presentation on AI's transformative impact on small and medium-sized businesses (SMBs). He explored how AI is evolving rapidly, driving productivity, and creating new competitive advantages for businesses worldwide.

"AI today is the least advanced it will ever be. It only gets smarter from here."

Robert discussed Microsoft’s AI-powered tools like Copilot, which enhances business operations by automating repetitive tasks and improving decision-making. He also highlighted security concerns, emphasizing the need for businesses to regulate AI adoption to protect corporate data.

Global Reach. Regional Focus.

3/28/2025

Rasheed Walizada Founder of GLOBAL PRESENCE Magazine

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GLOBAL PRESENCE Magazine

In an increasingly interconnected world, success in business is no longer about choosing between a global or local approach—it’s about mastering both. At GLOBAL PRESENCE, we explore the intersection of international opportunity and regional expertise, helping businesses navigate expansion while staying attuned to local markets. Our Spring 2025 edition embodies this vision with dedicated focus featuring three key economic regions: the Middle East, Europe, and North America.

The Power of Regional Insights in a Global Economy

While the world is more connected than ever, regional nuances continue to shape the way business is conducted. Market trends, consumer behaviors, and regulatory landscapes differ vastly across continents, making regional focus the key to unlocking global reach. Whether it's a North American company looking to expand into the Middle East, or a European firm scaling operations across borders, the ability to adapt to local conditions defines long-term success.

As we continue our mission to connect businesses with global opportunities, we invite you to explore this edition and visit the links to discover more.

UAE Market Entry:A Blueprint for Business Expansion

12/27/2024

Mostafa Aouich Director of Partnerships at MFZ Marketing

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The United Arab Emirates (UAE) ranks at no. 3 when it comes to being a global business hub, offering lucrative opportunities for companies seeking international expansion. And it’s only growing. In fact, according to a report, Dubai alone has over 650,000 private sector businesses registered.

How to build and expand your business in the UAE?

Direct Investment

Establishing a wholly-owned subsidiary in the UAE grants full control over operations but requires significant capital investment and in-depth market knowledge.

Joint Ventures

Collaborating with a local partner can provide access to market insights, distribution networks, and regulatory expertise.

Franchising

For established brands with a proven business model, franchising can be an efficient way to expand into the UAE. It leverages the brand's reputation while mitigating investment risks.

Strategic Partnerships

Forming strategic alliances with local distributors or agents can be a cost-effective entry point - suitable for companies with limited resources.

Free Zone Establishment

Setting up a business in a UAE free zone offers tax benefits, streamlined procedures, and access to a global talent pool.

How’s the Tax and Subsidy system in the UAE?

One of the most significant advantages of setting up a business in the UAE is the absence of personal income tax and minimal corporate tax, making it an attractive destination for businesses looking to optimize their bottom line.

Furthermore, the UAE offers various free zones like Dubai International Financial Centre (DIFC) and Abu Dhabi Global Market (ADGM), which provide additional tax incentives and benefits such as customs exemptions and repatriation of profits. These zones are designed to attract foreign investment and foster innovation.

The government also plays an active role in supporting businesses through initiatives like Dubai Future Foundation and Abu Dhabi Investment Office. These platforms provide financial support, mentorship, and resources to startups and SMEs, creating a conducive ecosystem for business growth.

Set up your business in the UAE and also get your dose of Vitamin D!
With over 20 years of experience in the UAE market, Mostafa Aouich has assisted over 1,000 companies in establishing and expanding their businesses. His expertise lies in crafting tailored strategies based on the client's goals and resources.

“UAE is one of the best countries to invest and expand your business in. And the right time is now as it’s growing massively. Moreover, you can also get your dose of Vitamin D here - there’s no reason not to come!” added Mostafa on a light-hearted note.

Contact Mostafa to learn more.

Unlocking Global Opportunities

12/23/2024

Sabine MacDonald CEO and Founder of Nexa Avenue

5 Moments of Truth
Google faced significant challenges entering China due to governmental restrictions. Walmart struggled in Germany, failing to adapt to local cultural shopping habits. Pepsi faced backlash in India after a poorly translated slogan hurt its reputation and never fully regained its market position. Taco Bell withdrew from Mexico, ridiculed for attempting to sell "tacos to Mexicans."

These are just a few stories among many. And I have faced a few of them by myself.
The unknown often leads to failure. I’d like to share some key learnings with you based on my experience working across the globe. These insights aim to illuminate the unknown and help turn your journey into a success story when entering a new market.

Readiness

International expansion sounds exciting, but preparation is essential. First, assess whether your company is truly ready. Have you established a solid foundation in your home market? This includes your strategy, brand, product, processes, finances, and—most importantly—your core team. Without these in place, venturing into new territory can be risky.

Market Archetypes

While most companies have detailed customer profiles, it’s crucial to understand that these profiles may not translate universally. Recognizing these differences is essential to developing a strategy that fits the target market. People think, act, dress, work, and communicate differently in various parts of the world. Example: For a garden tool company in Europe, passionate homeowners tend to maintain their gardens themselves.
In South America, however, homeowners with gardens rarely take care of them personally, often outsourcing the work instead.

Fine-Tune Solutions

A winning product in one market doesn’t guarantee success in another. Regulations, cultural habits, and local preferences can render your product or service unsuitable as-is. Adapting it to meet local needs and expectations is critical.
Example: Did you know Coca-Cola doesn’t taste the same everywhere? The recipe is adjusted slightly to align with regional preferences, ensuring it resonates with local tastes.

Cultural Quirks

Culture eats strategy for breakfast. You may have the best-laid plans for entering a market, but without understanding local traditions and customs, success will remain elusive. Fieldwork and on-the-ground research are vital.
Example: First impressions matter, but they vary widely across cultures. Should you shake hands, hug, bow, or kiss on the cheek? And if it’s a kiss, is it one, two, or three? Do you start on the right or left? Once, I started on the left while the other person began on the right—it made for an amusing and awkward encounter in the middle!

Expect Curveballs

The biggest challenges often stem from what you don’t know. We plan based on familiar experiences, assuming that similar outcomes will follow. However, foreign markets come with entirely different realities.
Tip: Adjust your timeline. Whatever time you think you need—double it. This buffer allows for the unexpected and sets more realistic expectations.

Final Thoughts
The unknown can be intimidating, often holding us back from pursuing our boldest dreams. Yet, it is within the unknown that the greatest opportunities lie. Expanding into a new market is a journey filled with challenges, surprises, and invaluable lessons.
The key is preparation and adaptability. By understanding your readiness, tailoring your solutions, respecting cultural nuances, and expecting the unexpected, you can transform potential obstacles into stepping stones for success.

Success comes to those who not only dream boldly but also act with curiosity and humility. Every market you enter adds a new chapter to your story—a story of resilience and growth.
So, take the leap, embrace the unknown, and let your journey become a blueprint for others to follow. The world is vast, and your potential is boundless.

Sabine MacDonald is an experienced global business strategist with a passion for helping companies navigate the complexities of international markets.

Nexa Avenue is a consultancy specializing in guiding businesses toward successful global expansion and international market strategies.