Choose Europe: Your Gateway to Business Expansion

Featured Conversation with Sabine Janssen, based in Amsterdam, Project and Communication Manager at Choose Europe, and Xavier Bardaji Serra, based in Barcelona, Senior Foreign Direct Investment Adviser at Catalonia Trade & Investment.

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Q: What is Choose Europe?

Sabine Janssen: Choose Europe is a collaboration between 15 cities in Europe, all investment promotion agencies. Our mission is to position Europe as a prime destination for companies and talent. In short, we provide a seamless transition into Europe for any company from outside of Europe looking to scale or move their business here.

We sometimes say that if you enter Amsterdam, you actually enter 15 other cities because you gain access to the same network. What we do is provide tailored advice and step-by-step guides for expanding a business into Europe. We open up the network, connect companies with the right people in the right ecosystem, and ensure they have all the support they need.

Q: Why should companies choose Europe for expansion

Xavier Bardaji Serra: There are several key reasons why Europe is an attractive market:

• Market Size: Europe offers access to over 450 million consumers, and travel within the region is highly efficient—less than four hours from one point to another.
• Talent Availability: Europe provides a diverse, multicultural talent pool with strong language skills.
• Government Support: Many European countries offer government-backed initiatives to help businesses with a smooth landing in the region.
• Quality of Life: Europe offers an excellent balance between work, life, and technology.
• Education & Healthcare: The region provides universal access to high-quality education and healthcare systems, making it a great place for businesses and their employees.